I have shot a number of assignments for The North Face in Hong Kong and China & so when they asked me to be involved in their latest advertising campaign for their latest products that are geared towards the fast-packing/hiking community then I jumped at it. This assignment culminated in the shot that was chosen for the Action Asia Magazine cover.
This was another buzz as Action Asia Magazine chose one of my images for my first magazine cover publication in September 2013. You never forget your first cover and so it was good to work with Action Asia magazine again as they are one of the few Asia-wide publications who really value imagery & photography work. In my opinion, it’s the only regional publication that captures the outdoors with quality imagery & I would buy out of my pocket.
Here is a behind the scenes look at shooting this assignment with a video by Bryan Diehl.
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‘Hiking Reborn’ Images shot for The North Face